Youree Choi



Info

Design
Publication
Experience
Illustration

LET IT BURN!


2024
Part of the GRIT & MAGIC Exhibition Featured on HYPEART.
Video credits: Abby Park
Photo credits: YasmínaFor those of us who found The Artist’s Way a little too woo-woo, or didn’t have it in us to commit a full 12 weeks to splitting our hearts open in our morning pages every day:

Let it Burn! is an art kit that breaks down the creative process of a project into small daily tasks that force you out of the overthinking spiral, and offer guided questions to help you evaluate your work as you iterate. 






The kit and its accompanying workbook presents a 21 day ritual, using the qualities and representations of fire as an abstraction to the creative process. 

Day by day, a project is developed from small sparks of an idea to a fully developed pitch, impassioned with a revived desire to bring your ideas to life. 












©2026